In this episode of Advisor Lab, we sit down with Josh Null, Owner and President of Gulf Coast Financial Advisors, and host of the Every Dollar Counts podcast.

Over the last two years, Josh has transitioned from a traditional sales model - cold calling and relying on referrals - to a more modern approach - creating his own marketing engine that fuels his practice today.  

We discuss why Josh made the pivot to marketing-first and the impact it's had on his business to date.