In this episode, part 2 of our informal trilogy on Customer Education instructional design, we discuss a few failed hypotheses around content development. These are things we’ve been asked to do, and we’ve all certainly tried in our careers, but they just don’t lead to effective learning. Tune in to hear more!

New Customer Education leaders, especially those who are “accidental” customer educators who get thrown into the role, don’t have strong backgrounds in content development. That leads to content that can please stakeholders but will fail customers.

Our goal as content creators should be to:

• Make content memorable, so learners won’t forget it after they take our courses or read our articles
• Drive actual behavior change, so learners will do something differently after they engage with our content

How do we often get this wrong? Read on.