Any marketer will know that the decision to gate or not to gate content is a tough one. Enter conversational gating, a new way to thinking about capturing information on prospective students. We explore conversational gating, SERPWoo's findings from an analysis of 2900 SEO variables across higher ed websites, and Quora's new lead ads.

Episode 11: Conversational Gating, Tips for Cracking the Top 3 Spots on Google, and Quora's New Lead Ads

SecondLook is your weekly briefing on the latest higher ed marketing trends worth keeping tabs on. It's the podcast version of Enrollify’s weekly newsletter, The Minute. Each week, we scour the internet for the trends that are most crucial for enrollment marketers to be paying attention to. Head on over to www.enrollify.org/the-minute for more.

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Episode 11: Conversational Gating, Tips for Cracking the Top 3 Spots on Google, and Quora's New Lead Ads

Episode 11: Conversational Gating, Tips for Cracking the Top 3 Spots on Google, and Quora's New Lead Ads