SecondLook by Enrollify

Will TikTok's looming ban in the U.S. lead to a resurgence of Instagram's Reels? What is social-proof marketing and how can it sway the decision making process of prospective students? And in a world of short attention spans, what should you do to you keep eyeballs on content for more than 15 seconds? Find out on this week's episode of SecondLook!

Podcast advertising spend has surpassed radio ad spend. With estimates that over 105 million people will listen to podcasts in 2021, how can enrollment marketers take advantage? Why could the unattributed marketing conundrum actually be inhibiting some of your top-performing marketing channels? And what does YouTube's move to nix automated notification emails tell us about the future of these types of emails? Find out on this weeks edition of SecondLook!

How could your age determine what content you see (and don't see) on Google? How might trust tokens replace Google's third party tracking cookies? With a U.S. ban looming over TikTok, which big tech company is prime to acquire this $50 billion dollar platform? Find out on this week's edition of The Minute!

Any marketer will know that the decision to gate or not to gate content is a tough one. Enter conversational gating, a new way to thinking about capturing information on prospective students. We explore conversational gating, SERPWoo's findings from an analysis of 2900 SEO variables across higher ed websites, and Quora's new lead ads.

What did mStoner and Funnelback's newest report on the State of Site Search in 2020 reveal about common pitfalls of higher ed websites? Why should enrollment marketers care about the updates to Google's Responsive Display Ads (RDAs)? And how does EAB's COVID-19 preparedness diagnostic differ from all of the "free" COVID-19 resources out there? Find out on this week's edition of SecondLook!

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook.

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Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing?

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook.

What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out!

MIT@Google, iStanford, HarvardxFacebook? What might the next big disruption to the college education model look like? What advice do you have for advertisers dealing with new search habits, new performance benchmarks, and new budget restrictions during COVID-19? Who are the winners and losers from Google's May core update? Find out on this week's edition of SecondLook.