What did SimpsonScarborough's recent survey of 2,000 college-bound and current college students reveal to us about Fall 2020 enrollment? How to LinkedIn Stories work, and how do they differ from other social media platforms' stories? And CPM on Google Display has dropped, what does that mean for digital advertisers? Tune in to find out!

What did we learn about schools' communication flows after submitting 80 RFI and RMI forms at business schools across the country? What are 4 things consumers want to see from advertisers during COVID-19.? And what (if anything) makes your content more authoritative in order to rank higher on Google's search engine results page? Tune in to SecondLook to find out!

What did SEMRush's report on 310 million web pages, 28 billion links, and 6 trillion images uncover about the most common SEO mistakes of 2020? Why was Facebook's Campaign Budget Optimization mandate in February so poorly received, and then reversed? And what should you expect from the rollout of LinkedIn Stories? Tune in to find out!

SecondLook is the podcast version of Enrollify’s weekly newsletter, The Minute. Think of it as your weekly dose of higher-ed marketing trends that are worth keeping tabs on!

This week, we look at how COVID-19 has impacted Google Search trends, why it's prime time to try advertising on Twitch, and what language you should avoid using in communications to prospective students during these unprecedented times.