How to Avoid Marketing Mayhem
Stay focused, sift through the noise, and learn to rely on the right resources for quality information in order to live healthier!

Travel Tip: New Airline Routes

Fitness Tip: If you aren't exercising regularly, you're shortening your life. Period. I jumbled some of the specifics in my excitement, but the evidence is there. You've got to find your way into a regular activity and exercise routine - yes, they're different, and both important - and we're here to help! Drop us a line on Facebook, Insta or through email ([email protected]) and we'll help you get started.

Overall Concepts

• Savings and Deals - you still have to spend money in order to save money, very counterintuitive if the savings inconveniences you or causes you to make a purchase you weren't going to purchase in the first place. Example exception: if you're open to different destinations for a particular trip, and happen to find a sale to an unusual place!

Nutrition Marketing

• Organic meanings - "100% organic", "Organic" (at least 95%), "Made with organic" (at least 70%)

Often found in Condiments:

• Fat content
  • Reduced fat or Less fat (25% less than original or comparison)
  • Low fat (3g or less per serving)
  • Fat-free (less than .5g per serving)
• Sugar content (tends to follow fat content)
• Light: 50% less fat OR ⅓ less calories

Often found in Breads/Grains/Carbohydrates:

• Pay attention to whole grain vs. 100% whole wheat vs. multi-grain vs. 12-grain, etc.
• “Gluten-free” - avoid if you have been diagnosed by a medical professional as gluten-intolerant. Otherwise, irritable stomach could just be sugar content or otherwise.

Often found in Meat/Poultry:

• “No antibiotics” or “Antibiotic-free” (refer to episode for Maryssa's commentary)
• Lean (meat, poultry or seafood) means less than 10 grams of fat, 4.5 grams of saturated fat, and 95 mg of cholesterol in a 100 gram serving
• Extra lean (meat, poultry or seafood) means less than 5 grams of fat, 2 grams of saturated fat, and 95 mg of cholesterol in a 100 gram servings

USDA labeling:
https://www.fsis.usda.gov/wps/portal/fsis/topics/regulatory-compliance/labeling

USDA fact sheets:
https://www.fsis.usda.gov/wps/portal/fsis/topics/food-safety-education/get-answers/food-safety-fact-sheets/food-labeling

Complete labeling regulations document:
https://www.fsis.usda.gov/wps/wcm/connect/f4af7c74-2b9f-4484-bb16-fd8f9820012d/Labeling_Requirements_Guide.pdf?MOD=AJPERES

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Mike's sister, Megan, who currently lives near Guadalajara, Jalisco, Mexico, was Mike's first ever inspiration to travel the world and explore! Over the past 18 years, she's

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