Digital Deep Dive - The Digital Marketing Podcast

Episode 11 - Facebook & Google Ads changes, and getting the most out of Google My Business


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In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, sharing everything you need to know about optimising your branded listing.

Relevant links from this episode:

  • Facebook is removing outdated targeting parameters
  • Google to natively index podcast shows in SERP
  • Google images new side panel UI
  • Google updates relevant terms for phrase and broad match modifier keywords
  • Google rolls out gallery ads beta
  • ...more
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    Digital Deep Dive - The Digital Marketing PodcastBy Luke Chapman