In this episode of the Sports PR Huddle, Tim Miller and Sarah Kissko Hersh discuss the importance of building a personal brand on LinkedIn for sports PR professionals. 

It’s Episode 11: “From Lurking to Posting: Building Your Personal Brand on LinkedIn" 

They explore the fears that hold many back from engaging on the platform, strategies for overcoming these fears, and the evolution of LinkedIn into a content-driven platform. Sarah shares insights on how to create authentic content, engage with others, and leverage LinkedIn for career advancement, including the potential for fractional roles in PR. The conversation emphasizes the value of storytelling in sports PR and the importance of building trust and credibility through consistent engagement.

Five (5) Takeaways Should You Listen

• Fear is the primary barrier for many sports PR professionals on LinkedIn.
• Commenting can be a comfortable way to start engaging on LinkedIn.
• Confidence in posting comes from practice and consistency.
• Personal branding is essential for career advancement in 2025.
• LinkedIn has evolved into a content platform, not just a resume site.

Notable Timestamps

00:00 Introduction to Sports PR and Personal Branding

01:51 Overcoming Fear in Personal Branding

06:53 The Importance of Commenting and Engagement

10:20 Navigating Personal Branding Styles

15:02 Building Confidence Through Consistency

19:14 The Evolution of LinkedIn as a Content Platform

23:50 Creating Value and Managing Expectations

26:57 Building Authentic Engagement on Social Media

29:05 The Importance of Authenticity and Value

31:04 Navigating PR in Sports: Challenges and Opportunities

33:30 Creativity in PR: Finding Unique Story Angles

35:15 Learning from Engagement: Insights from LinkedIn

37:00 Staying Current in a Dynamic Industry

38:20 The Role of PR Pros as Trusted Advisors

41:03 Building Credibility Through Personal Branding

47:05 Exploring Fractional Roles in PR

49:19 Courses for PR Professionals: From Lurking to Posting