In this special episode of The Short Story Is, we're live at the Cannes Lions Festival of Creativity with the dynamic Gia Peppers. Gia is a journalist, content creator, and the host of the acclaimed podcast More Than That with Gia Peppers, a groundbreaking audio series in partnership with dentsu Good. Join us as we delve into the creation of More Than That, developed in collaboration with One Solution, an award-winning division of Urban One.

Gia shares insights into how the series was born from a desire to address inequities in the advertising supply chain and to offer dentsu clients a new consumer engagement model — one that prioritizes meaningful content over intrusive advertising.