How does a simple mobile game grow into one of the world’s most recognizable entertainment franchises? In this episode, we sit down with Eeva, Head of Brand Operations, and Hanna, VP of Transmedia at Rovio, to explore the evolution of Angry Birds into a global IP that spans films, animation, games, licensing, education platforms, and a remarkable 96% brand awareness worldwide.
Eva and Hanna share how Rovio scaled a single game into multiple story universes, what it takes to maintain brand consistency across so many touchpoints, and how a fandom that started 15 years ago continues to grow, diversify, and shape creative decisions today. They discuss the strategic thinking behind partnerships—from entertainment to unexpected categories like insurance—and how cultural translation and non-verbal storytelling make Angry Birds universally understood.
We also get into the lighter side of the lore, including the question everyone asks but no one answers: what actually happens to the pigs when they pop?
With a new feature film, new games, and continued expansion across platforms, Angry Birds remains a compelling case study in transmedia worldbuilding and long-term brand stewardship. Tune in for a candid, insightful look behind the scenes of a global phenomenon.