How does a simple mobile game grow into one of the world’s most recognizable entertainment franchises? In this episode, we sit down with Eeva, Head of Brand Operations, and Hanna, VP of Transmedia at Rovio, to explore the evolution of Angry Birds into a global IP that spans films, animation, games, licensing, education platforms, and a remarkable 96% brand awareness worldwide.

Eva and Hanna share how Rovio scaled a single game into multiple story universes, what it takes to maintain brand consistency across so many touchpoints, and how a fandom that started 15 years ago continues to grow, diversify, and shape creative decisions today. They discuss the strategic thinking behind partnerships—from entertainment to unexpected categories like insurance—and how cultural translation and non-verbal storytelling make Angry Birds universally understood.

We also get into the lighter side of the lore, including the question everyone asks but no one answers: what actually happens to the pigs when they pop?

With a new feature film, new games, and continued expansion across platforms, Angry Birds remains a compelling case study in transmedia worldbuilding and long-term brand stewardship. Tune in for a candid, insightful look behind the scenes of a global phenomenon.

In this special Cannes Lions episode of The Short Story Is, we explore what it takes to cut through the noise in the middle of the algorithmic era. Joined by experts from Dentsu and Meta, we unpack why being boring is more expensive than ever, how brands are shifting from interrupting attention to earning it, and why creators are no longer just content machines—but cultural interpreters with real influence.

From long-form TikToks to sassy Sour Patch replies, this conversation dives deep into how brands can stay relevant by putting culture at the center, embracing AI + PI (people intelligence), and building long-term creator partnerships. If you're still planning media by reach alone, this one's for you.

How is design evolving in the age of AI - and what does that mean for creative professionals?

In this special edition of The Short Story Is, we sit down with Alejandro Chavetta, Executive Creative Director at Adobe, to explore how creativity, technology and identity intersect.

Together, we discuss:

- The evolving role of the designer in a democratized design landscape

- Why giving everyone access to design tools strengthens (not threatens) creative work

- How AI is reshaping creative processes without replacing the human touch

- The importance of personal creative rituals in staying sharp as a leader

& more!

Watch Now: https://youtu.be/ZJkyRUkaS0k

What do you get when a nonprofit, a global ad agency, and a top ‪@Roblox‬ dev studio walk into a game? Something completely different — and kind of groundbreaking. In this episode of The Short Story Is, we explore the making of "Love, Your Mind World", a first-of-its-kind Roblox experience that’s not about leveling up or battling bosses, but about helping teens take care of their mental health. We’re joined by three of the driving forces behind this innovative collaboration: - Laurie Keith, VP of Emerging Media & Technology at the Ad Council- Marcus Holmström, CEO of The Gang- Magali Huot, SVP, Global Gaming Strategy at dentsu Together, they unpack how this project flips the script on traditional gameplay — mixing quests, emotional storytelling, and guided meditations from ‪@headspace‬ into a feel-good, do-good digital world. Hit play to hear how it all came together, why it matters, and why the most powerful games might be the ones that don’t feel like games at all.#roblox #gaming #videogames #teen #mentalhealth #technology #innovation

In this episode of The Short Story Is, we sat down with Brent Toning, EVP of dentsu gaming—or, as we like to call him, the "Chief Gamer" at dentsu. Fresh off the release of their State of Gaming 2024 report, we dove into some of the most eye-opening stats and stories it uncovered. From the massive scale of the gaming industry to redefining what it means to be a “gamer” (hint: it’s not just what you think), and what qualifies as gaming, this episode is packed with it all.

Join us for the premiere episode of Season 2 of The Short Story, featuring special guests Sayoko Baba and Norio Hayashi, producers at the Business Design Centre of dentsu Japan. In this episode, they dive into the fascinating world of anime, sharing their insights as key figures behind our latest anime collaboration with Chiru Labs for the Azuki project, an innovative NFT platform.

In this episode of The Short Story Is, we chat with Abbey Klaassen and Phil Gaughran from Dentsu Creative US about the core philosophy driving their brand. Discover how Dentsu Creative's integrated, end-to-end approach is redefining the advertising landscape. Abbey and Phil share their insights on how their innovative strategies foster growth, drive creativity, and enhance collaboration to achieve exceptional results.

#marketing #creativity #advertising #BusinessStrategy #AI

"Today, everybody is a Gamer!"

#gaming #roblox #games #advertising #agency

In this exciting episode of The Short Story Is, we look into the future of entertainment with Cathy Boxall, Global Head of entertainment, and Geneva Wasserman, Global EVP of Film & TV Development and Financing at dentsu. Together, we explore the emerging trends shaping the entertainment industry, including AI's revolutionizing impact on content creation, innovative strategies for brand engagement, and the power of strong intellectual property (IP) in captivating audiences.

In this special episode of The Short Story Is, we're live at the Cannes Lions Festival of Creativity with the dynamic Gia Peppers. Gia is a journalist, content creator, and the host of the acclaimed podcast More Than That with Gia Peppers, a groundbreaking audio series in partnership with dentsu Good. Join us as we delve into the creation of More Than That, developed in collaboration with One Solution, an award-winning division of Urban One.

Gia shares insights into how the series was born from a desire to address inequities in the advertising supply chain and to offer dentsu clients a new consumer engagement model — one that prioritizes meaningful content over intrusive advertising.