The Short Story Is

In this exciting episode of The Short Story Is, we look into the future of entertainment with Cathy Boxall, Global Head of entertainment, and Geneva Wasserman, Global EVP of Film & TV Development and Financing at dentsu. Together, we explore the emerging trends shaping the entertainment industry, including AI's revolutionizing impact on content creation, innovative strategies for brand engagement, and the power of strong intellectual property (IP) in captivating audiences.

In this special episode of The Short Story Is, we're live at the Cannes Lions Festival of Creativity with the dynamic Gia Peppers. Gia is a journalist, content creator, and the host of the acclaimed podcast More Than That with Gia Peppers, a groundbreaking audio series in partnership with dentsu Good. Join us as we delve into the creation of More Than That, developed in collaboration with One Solution, an award-winning division of Urban One.

Gia shares insights into how the series was born from a desire to address inequities in the advertising supply chain and to offer dentsu clients a new consumer engagement model — one that prioritizes meaningful content over intrusive advertising.

We had the pleasure of sitting down with Collette Douaihy the Global Chief Creative Officer of dentsu Health and this year’s Jury President for Pharma at the Cannes Lions Festival of Creativity. Collette takes us on a journey through the latest trends in the pharmaceutical space and reveals how creativity and innovation are merging in fascinating ways.

Fandom—what defines it and how can marketers harness it for successful campaigns? Join us as we sit down with Lauren Webb from Dentsu Sports Analytics, the insight and analytics pillar of dentsu's sports division.

Together, we'll uncover how dentsu taps into the power of fandom and innovation to build exciting partnerships.

Plus, Lauren shares the latest trends and insights from one of the biggest industries out there—sports!

Fred is back, and this time, we're diving headfirst into the world of emerging experiences!

From immersive storytelling to wearable gadgets, Fred Breslau from Merkle DACH discusses how dentsu is redefining possibilities in agencies and beyond. Tune in to discover the process of conceptualising and implementing impactful emerging experiences, and explore the dynamic relationship between innovation and client collaboration.

Tune in as we explore the transformative potential of AI on businesses and gain exclusive perspectives from the forefront of technological innovation at dentsu. Featuring our very own Brian Klochkoff, EVP of Innovation & Emerging Technologies, and Kate Slade, Director of Emerging Technology Enablement, we unveil groundbreaking insights into AI implementation within our industry and discover how dentsu's forward-thinking approach as an early adopter of Microsoft's Copilot is reshaping how we work.

Wondering what lies ahead in the advertising landscape for 2024? Join us in the latest episode of "The Short Story Is" series for a thought-provoking discussion with Dan Calladine, Head of Media Futures at dentsu. We delve into the insights from two pivotal dentsu reports— "Media Trends 2024" and "Global Ad Spend Forecast". Together, we reflect on the noteworthy happenings of 2023, delve into the intricacies of capturing audience attention in the era of scarcity, explore media innovations, and forecast the trends that will redefine how brands engage

How can creativity and technology redefine the way artists with different abilities perform? Join us in our latest episode as we delve into the realm of creativity and inclusivity with Naoki Tanaka, Executive Creative Director of Dentsu Lab Tokyo. Explore the inspiring story and technology behind their remarkable project, "All Players Welcome," a tool that empowered two DJs with ALS to perform live on stage, using only the movement of their eyes.

Join us in this episode as we sit down with Thomas Walter, Chief of Services for Merkle Northern Europe. Together, we explore how Merkle strategically employs AI to not only enhance efficiency but also empower their work.

Have you ever wondered where those seemingly random yet brilliantly creative ideas come from? In this exciting podcast episode, we sit down with Hiromi Saito and Yusaku Wakazono from Dentsu Lab Tokyo to hear the fascinating stories behind their innovative projects and to learn why, within dentsu, where the core product is advertising services, they are creating such groundbreaking tech.