What do you get when a nonprofit, a global ad agency, and a top ‪@Roblox‬ dev studio walk into a game? Something completely different — and kind of groundbreaking. In this episode of The Short Story Is, we explore the making of "Love, Your Mind World", a first-of-its-kind Roblox experience that’s not about leveling up or battling bosses, but about helping teens take care of their mental health. We’re joined by three of the driving forces behind this innovative collaboration: - Laurie Keith, VP of Emerging Media & Technology at the Ad Council- Marcus Holmström, CEO of The Gang- Magali Huot, SVP, Global Gaming Strategy at dentsu Together, they unpack how this project flips the script on traditional gameplay — mixing quests, emotional storytelling, and guided meditations from ‪@headspace‬ into a feel-good, do-good digital world. Hit play to hear how it all came together, why it matters, and why the most powerful games might be the ones that don’t feel like games at all.#roblox #gaming #videogames #teen #mentalhealth #technology #innovation