
Sign up to save your podcasts
Or


Today’s episode? It’s a big one, and we’re diving deep into a topic that affects every single one of us: how food companies engineer cravings. If you’ve ever felt an irresistible urge to grab a bag of chips, a fast-food burger, or that sugary treat sitting on your counter, it might not entirely be your fault. There’s a carefully crafted science behind these cravings, and food companies are spending millions of dollars to ensure their products are as addictive as possible, keeping you coming back for more.
We’ll explore how these companies use a combination of psychological tricks and chemical engineering to hijack your taste buds and your brain. From the perfect balance of sugar, salt, and fat known as the “bliss point” to the textures that make foods feel satisfying and even the sounds of crunchiness that are scientifically designed to delight your senses, every detail is meticulously planned. And it doesn’t stop with the food itself. Packaging and advertising are crafted to spark emotional triggers and create associations that make their products almost impossible to resist.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By Brad Young5
66 ratings
Today’s episode? It’s a big one, and we’re diving deep into a topic that affects every single one of us: how food companies engineer cravings. If you’ve ever felt an irresistible urge to grab a bag of chips, a fast-food burger, or that sugary treat sitting on your counter, it might not entirely be your fault. There’s a carefully crafted science behind these cravings, and food companies are spending millions of dollars to ensure their products are as addictive as possible, keeping you coming back for more.
We’ll explore how these companies use a combination of psychological tricks and chemical engineering to hijack your taste buds and your brain. From the perfect balance of sugar, salt, and fat known as the “bliss point” to the textures that make foods feel satisfying and even the sounds of crunchiness that are scientifically designed to delight your senses, every detail is meticulously planned. And it doesn’t stop with the food itself. Packaging and advertising are crafted to spark emotional triggers and create associations that make their products almost impossible to resist.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

108 Listeners

1,013 Listeners

900 Listeners

92 Listeners

49 Listeners

83 Listeners

32 Listeners

14 Listeners

13 Listeners

10 Listeners

10 Listeners

14 Listeners

0 Listeners