Today I'm starting off talking about Will Smith's career and the interesting space it's come to and how he is being phased out. However, the decision to start an Instagram account was such a smart move on his part. I haven't encountered an instagram feed in a while that is so full of life, energy, and 'super-stardom'. It has allowed him to connect to this new audience and new generation in a way that helps him relate to current culture.

The biggest lesson we can pull from Will Smith is when you are tackling a new platform to try and be more relevant, don't try to be like everyone else!