<p>Today on the podcast we welcome David McKie, the Vice President of Marketing Operations at Medidata. Before join gin Medidata, David worked for quite a while in SAP where he was also involved in marketing operations. He has a demonstrated history of working in the computer software industry and is a strong operations professional skilled in strategic leadership, marketing strategy, analytics, and software as a service (SaaS).</p>

Today on the podcast we welcome David McKie, the Vice President of Marketing Operations at Medidata. Before join gin Medidata, David worked for quite a while in SAP where he was also involved in marketing operations. He has a demonstrated history of working in the computer software industry and is a strong operations professional skilled in strategic leadership, marketing strategy, analytics, and software as a service (SaaS).

Episode 11 - Myths about sales and marketing alignment

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Business

Technology

Marketing

Management

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Share Episode 11 - Myths about sales and marketing alignment

Sign up to save your podcasts

Episode 11 - Myths about sales and marketing alignment

Episode 11 - Myths about sales and marketing alignment