The Scaling B2B Show

My guest today Nicolas Vandenberghe is the CEO of Chili Piper. He has a fascinating approach to targeting through concentric circles of influence.

Today, we have the illustrious Pam Didner. Pam is the author of not one but two books. Effective Sales Enablement, which is a must-read for anybody out there doing content marketing or sales enablement, as well as another book earlier on how you scale content marketing globally. She was the content strategist at Intel and did event marketing before that and marketing ops.

We are here today with David Lewis, the CEO of DemandGen.

Today we're visiting with Yadin Porter de Leon. He's the founder and Principal of Tech Village Media. We're going to discuss reaching executives with marketing communication. We'll talk about time and trust, and how it affects executive marketing.

Today's special guest Scott Brinker. He's the editor of the Chiefmartech blog, the program chair of the Martech conference, and VP of Platform Ecosystem at Hubspot. Today we're going to talk about the Martech stack and how specialized you should become, and which technologies to prioritize. We'll talk to Scott about the Martech landscape in general.

Today's special guest is Jen Spencer. She's the Vice President of Sales and Marketing at SmartBug Media. Today we're going to take a deep dive into Account-Based Marketing and let Jen expound on the topic from her deep expertise.

Today we're happy to have special guest Emily Raleigh, Marketing Manager for Hubspot. Today we're going to talk about startups. Emily is part of a group that focuses on helping startups get their marketing in order. Today we'll talk about branding for startups and how to approach that.

Today we're happy to have special guest Trish Bertruzzi. She's a sales development expert, and we're glad to have her on board. Today we're going to talk about sales development.

Today's special guest is Matt Heinz. He's the President of Heinz Marketing, a keynote speaker, an author, and the Host of Sales Pipeline Radio. Today we're going to discuss how to turn random acts of B2B marketing into a sustainable, predictable pipeline.

Today we're spending time with Jennifer Flynn, the industry modeling specialist for LeadCrunch's advanced artificial intelligence. She's a computer engineer with more than ten years of experience with data products. We're going to talk about some of the exciting advances in the computational power of this next-generation artificial intelligence, and how it works at scale.