The Scaling B2B Show

Hey, we got our guest today, her name is Andy Caron, she's a Marketo consultant, we've read her post, she's part of the bomb. She's going to drop some mad funky knowledge for you today. All about developing a single source of truth for the marketing stats so it can be less idiotic with your marketing efforts.

It's the Green & Greene Show, if you haven't guessed. I'm big Greene, he's little Green down there, in the bottom. Today we've got Olin Hyde, President, Co-founder of LeadCrunch. He's doing big things. He's looking good doing it. Welcome on the show there, sir.

I was telling you that I was at the Serious Decision Summit and started having conversations with a bunch of demand gen marketers about using programmatic advertising and I was surprised and I wasn't surprised after they started saying it.

Uh-oh. It's Green & Greene Show time. Prepare yourselves. I'm Jonathan Greene, obviously. I'm here with the sultan of sales, the kelsar of KPI, we've got Dave Green. I also got Todd Lebo. He's here to talk about some fresh, smoking hot right off the presses research. You will be a complete fool if you don't sit and listen to this. How's it going fellows?

We got Bonnie Crater today. She is the President and CEO of Full Circle Insights. I'm stoked frankly. Ma'am, we've got my buddy here. He's the priest of the prophet. He's the rabbi of ROI, he's reverent of run rate, it's our own David Green. We have the pleasure to have you on the show, sir.

We got Kate Adams here. She's the leader of demand gen at Drift, a ridiculously experienced marketer over 16 years of marketing experience at basically every facet, deep experience of demand generation. She's done startup work. She's even done product work. So we figured we'd bring her on.

She's a genius at all things related to conversational marketing and is well positioned there at Drift, to sort of lead that conversation. If you don't know what Drift is, I would start there. Kate, tell us what you're doing at Drift and what that's all about.

I'm going to introduce you as Michael McKinnon, Senior Director of Global Marketing Operations at LogRhythm. With LogRhythm, I'm sorry. Breaker of TRMs, Lord demand generation, Protector or the ROI. How do feel about that?

Last week, we talked about artificial intelligence as applied to programmatic advertising and discussed some of the ways that we're leveraging that in our core business and some of the things that we think are possible. That's not exactly the end of the story, is it? I mean, we also think we can apply this to list building and other avian pursuits. Do you want to talk about that?

We're going to talk about programmatic advertising today and specifically, we're going to talk about artificial intelligence in programmatic advertising because we have done some experiments and the results are pretty rad so we might want to just go ahead and throw that out there, what do you think?

Today, we're going to dive into the very sticky, very prolific topic of why the sales team hates my leads.