We got Kate Adams here. She's the leader of demand gen at Drift, a ridiculously experienced marketer over 16 years of marketing experience at basically every facet, deep experience of demand generation. She's done startup work. She's even done product work. So we figured we'd bring her on.

She's a genius at all things related to conversational marketing and is well positioned there at Drift, to sort of lead that conversation. If you don't know what Drift is, I would start there. Kate, tell us what you're doing at Drift and what that's all about.