Last week, we talked about artificial intelligence as applied to programmatic advertising and discussed some of the ways that we're leveraging that in our core business and some of the things that we think are possible. That's not exactly the end of the story, is it? I mean, we also think we can apply this to list building and other avian pursuits. Do you want to talk about that?

Last week, we talked about artificial intelligence as applied to programmatic advertising and discussed some of the ways that we're leveraging that in our core business and some of the things that we think are possible. That's not exactly the end of the story, is it? I mean, we also think we can apply this to list building and other avian pursuits. Do you want to talk about that?

Last week, we talked about artificial intelligence as applied to programmatic advertising and discussed some of the ways that we're leveraging that in our core business and some of the things that we think are possible. That's not exactly the end of the story, is it? I mean, we also think we can apply this to list building and other avian pursuits. Do you want to talk about that?

Episode 42 - AI List Building

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 42 - AI List Building

Episode 42 - AI List Building