The Scaling B2B Show

What we wanted to talk about today, specifically, were follow up sequences and we really wanted to nerd out on something called Construal level theory.

Today we are going to have the opportunity to talk about buyer personas or customer personas, which is like a mystical unicorn.

Today, we're going to talk about – we're going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think we'll probably have to start from the beginning and work our way there.

Today, we're going to talk about SDRs. If you don't know what that is, it's your lucky day. I have a fantastic couple of guests today. Look at me multitasking, how about that? We've got Marylou Tyler on the on the line with us. She's the co-author, along with Aaron Ross of a great book called Predictable Revenue.

Those pesky marketing sales relationships, that's what we're going to talk about today. I'm sure nobody but us has ever experienced that.

Today, we're talking about sales and marketing alignment, which is something that you're a stone cold expert at and I am not. I'm going to share the floor copiously today. What would you say is your background in sales and marketing alignment? Why is it that you are other-worldly good at this?

Today, we're going to talk about different types of buyer behavior research and hopefully what the implications of those are. My esteemed guest and colleague, J. David Green, welcome. Thank you for being here.

Today, we'll discuss B2B versus B2C buying behavior, which is the bane of my marketing existence right now as I go through this transition of becoming a coherent B2B marketer. It is a little bit different, isn't it? I mean, it has some very different considerations.

Good afternoon, ladies and gentlemen. This is Jonathan Greene and Dave Green here with you and we're going to be talking about all things demand generation here on the Green & Greene show.

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