Today, we’re going to talk about – we’re going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think we’ll probably have to start from the beginning and work our way there.

Today, we’re going to talk about – we’re going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think we’ll probably have to start from the beginning and work our way there.

Today, we’re going to talk about – we’re going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think we’ll probably have to start from the beginning and work our way there.

Episode 27 - How-to-Guide: B2B Media Buying

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 27 - How-to-Guide: B2B Media Buying

Episode 27 - How-to-Guide: B2B Media Buying