What we wanted to talk about today, specifically, were follow up sequences and we really wanted to nerd out on something called Construal level theory.

What we wanted to talk about today, specifically, were follow up sequences and we really wanted to nerd out on something called Construal level theory.

What we wanted to talk about today, specifically, were follow up sequences and we really wanted to nerd out on something called Construal level theory.

Episode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Business

Technology

Marketing

Management

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Share Episode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?

Sign up to save your podcasts

Episode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?

Episode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?