The Scaling B2B Show

The Scaling B2B Show

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The Scaling B2B Show episodes

  • Episode 19 - Secrets for Deploying a Digital Center of Excellence

    Siara Nazir is the head of digital marketing for Autodesk.She's is currently embarking on a very interesting journey of transformation. Specifically, she's setting up a Digital Center ofExcellence. She has set such operations upat previous companies like Symantec and I thought you might enjoy learning about the insights she has from this experience.

    24 min
  • Episode 18 - What B2B marketers can learn from B2C

    Welcome back to part II of our conversation with Ryan Phelan. Ryan is a proven senior executive with over 18 years of digital marketing experience. He is also the Chairman Emeritus of the Email Experience Council Advisory Board through the DMA and he is on the board of directors for the EPSC.

    14 min
  • Episode 17 - The bigger picture with email marketing in B2B

    Welcome to another episode of B2B Marketing Jukebox. Today we are joined by Ryan Phelan,. With nearly two decades of online marketing experience with Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan has focused on driving innovative GTM strategies for high growth SaaS software and Fortune 250 companies.

    13 min
  • Episode 15 - Manufacturing Demand

    Welcome back to the B2B Marketing Jukebox Podcast everybody. Today's conversation is the first part of a discussion we had with our good friend David Lewis from DemandGen and the author of Manufacturing Demand. With years of experience in the intersection between technology and marketing, David has loads to offer in terms of stories and advice for the field.

    14 min
  • Episode 14 - B2B Content Marketing Strategy

    Welcome back to another episode of B2B Marketing Jukebox. Today on the show we welcome Carro Ford, author of The Smartass Marketer's Handbook. Carro has over 25 years experience in marketing communications with plenty of strategic savvy. She is a long-time content marketing strategist for companies like Xerox, Lexmark, and other tech companies, and she also had her own consulting business for quite a long time before going back to the dark side.

    20 min
  • Episode 13 - Known and unknown contacts in your CRM

    Today on the Marketing Jukebox podcast we welcome back David McKie for part III of our conversation. David is the Vice President of Marketing Operations at Medidata Solutions. Prior to Medidata, David was VP of Marketing Operations for SAP, the world leader in enterprise applications in terms of software and software-related service revenue.

    16 min
  • Episode 12 - Things marketing needs to understand about sales

    Welcome back to part II of our conversation with David McKie. David is the Vice President of Marketing Operations at Medidata Solutions, a company that focuses on the life sciences industry with software and services that helps pharmaceutical, medical device, and contract research organizations with conducting the clinical research necessary to bring new drugs to market.

    20 min
  • Episode 11 - Myths about sales and marketing alignment

    Today on the podcast we welcome David McKie, the Vice President of Marketing Operations at Medidata. Before join gin Medidata, David worked for quite a while in SAP where he was also involved in marketing operations. He has a demonstrated history of working in the computer software industry and is a strong operations professional skilled in strategic leadership, marketing strategy, analytics, and software as a service (SaaS).

    16 min
  • Episode 10 - Using video in B2B demand gen

    Welcome back to today's episode of B2B Marketing Jukebox. On the show today we are joined by Tyler Lessard, the Vice President of Marketing of Vidyard. Tyler is a Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing.

    16 min

About The Scaling B2B Show

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise…