<p>Welcome back to the B2B Marketing Jukebox Podcast everybody. Today’s conversation is the first part of a discussion we had with our good friend David Lewis from DemandGen and the author of Manufacturing Demand. With years of experience in the intersection between technology and marketing, David has loads to offer in terms of stories and advice for the field.</p>

Welcome back to the B2B Marketing Jukebox Podcast everybody. Today’s conversation is the first part of a discussion we had with our good friend David Lewis from DemandGen and the author of Manufacturing Demand. With years of experience in the intersection between technology and marketing, David has loads to offer in terms of stories and advice for the field.

Episode 15 - Manufacturing Demand

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Business

Technology

Marketing

Management

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 15 - Manufacturing Demand

Episode 15 - Manufacturing Demand