<p>Siara Nazir is the head of digital marketing for Autodesk.She’s is currently embarking on a very interesting journey of transformation. Specifically, she’s setting up a Digital Center ofExcellence. She has set such operations upat previous companies like Symantec and I thought you might enjoy learning about the insights she has from this experience.</p>

Siara Nazir is the head of digital marketing for Autodesk.She’s is currently embarking on a very interesting journey of transformation. Specifically, she’s setting up a Digital Center ofExcellence. She has set such operations upat previous companies like Symantec and I thought you might enjoy learning about the insights she has from this experience.

Episode 19 - Secrets for Deploying a Digital Center of Excellence

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 19 - Secrets for Deploying a Digital Center of Excellence

Episode 19 - Secrets for Deploying a Digital Center of Excellence