<p>Welcome back to part II of our conversation with David McKie. David is the Vice President of Marketing Operations at Medidata Solutions, a company that focuses on the life sciences industry with software and services that helps pharmaceutical, medical device, and contract research organizations with conducting the clinical research necessary to bring new drugs to market.</p>

Welcome back to part II of our conversation with David McKie. David is the Vice President of Marketing Operations at Medidata Solutions, a company that focuses on the life sciences industry with software and services that helps pharmaceutical, medical device, and contract research organizations with conducting the clinical research necessary to bring new drugs to market.

Episode 12 - Things marketing needs to understand about sales

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 12 - Things marketing needs to understand about sales

Episode 12 - Things marketing needs to understand about sales