<p>Today on the Marketing Jukebox podcast we welcome back David McKie for part III of our conversation. David is the Vice President of Marketing Operations at Medidata Solutions. Prior to Medidata, David was VP of Marketing Operations for SAP, the world leader in enterprise applications in terms of software and software-related service revenue.</p>

Today on the Marketing Jukebox podcast we welcome back David McKie for part III of our conversation. David is the Vice President of Marketing Operations at Medidata Solutions. Prior to Medidata, David was VP of Marketing Operations for SAP, the world leader in enterprise applications in terms of software and software-related service revenue.

Episode 13 - Known and unknown contacts in your CRM

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 13 - Known and unknown contacts in your CRM

Episode 13 - Known and unknown contacts in your CRM