The Scaling B2B Show

Today's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split tests and take away tons of excellent strategy hacks for your viewing pleasure. 

Today our special guest is Steve Biafore, Chief Scientist at LeadCrunch. He's going to take us on a deep dive of B2B lookalike audiences, and why all artificial intelligence is not created equal.

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and internal sales training. Today our guest is Pam Didner, an expert on messaging and Author of Effective Sales Enablement.

Today our special guest is Mike Kaput. He's the Director of Marketing at the Artificial Intelligence Institute. We're going to discuss the State of Artificial Intelligence in B2B Marketing.

Today's special guest is Olin Hyde. Olin is the CEO and Co-founder of LeadCrunch. We're going to discuss some industry current events and hopefully cut to the chase about why lots and lots of companies are going the way of Jimmy Hoffa right now.

Today we're just jamming on lead quality, and lead verification. If you don't know, lead verification isn't the same across the board. Some vendors go out of their way to protect your interests, and some don't. We'll show you how it's done.

Today's guest is Barry Trailer. Barry is the Partner and Co-Founder of SalesMastery. Before that, he was the co-founder of CSO Insights. His current focus is AI for Sales and Sales as a Profession. We're going to kick around various sales and enablement topics today, so strap in and get ready for an expert-level conversation.

Today we're talking with special guest John Ellet, CEO of Springbox. He's also a contributing author for Forbes magazine, and the author of the book "The CMO Manifesto: A 100 Day Action Plan for Marketing Change Agents." With any luck, he'll take us on a deep dive of change management for marketing professionals. 

LeadCrunch[ai] uses artificial intelligence to drastically improve the performance of B2B demand generation campaigns through account-based "lookalike" modeling. Click the link for more information. https://www.leadcrunch.com/solutions/

Today we're going to discuss waste in the top of the funnel for B2B demand generation initiatives. We'll talk about what you can do about it as well.

All right, man. Well, you know what? One of my favorite topics is targeting with titles. Yes. It's one of my favorite things to laugh at people for. This guy in my old job, he was the targeting guy and he used to just always sit there and rack his brains over titles that people had. I just like to throw Cracker Jacks at him and get him stuck in the table. No, all joking aside, this is the 500-pound gorilla in the room for most B2B marketers is targeting, right? We talk about it all the time. Specifically, the way that we go about doing targeting is stupid.