<p class="p1">Today's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split tests and take away tons of excellent strategy hacks for your viewing pleasure. </p>

Today's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split tests and take away tons of excellent strategy hacks for your viewing pleasure.

<p>Today's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split tests and take away tons of excellent strategy hacks for your viewing pleasure.&nbsp;</p>

Episode 59 - Paul Cheney

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 59 - Paul Cheney

Episode 59 - Paul Cheney