<p>Today we're just jamming on lead quality, and lead verification. If you don't know, lead verification isn't the same across the board. Some vendors go out of their way to protect your interests, and some don't. We'll show you how it's done.</p>

Today we're just jamming on lead quality, and lead verification. If you don't know, lead verification isn't the same across the board. Some vendors go out of their way to protect your interests, and some don't. We'll show you how it's done.

Episode 54 - Lead Verification

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 54 - Lead Verification

Episode 54 - Lead Verification