<p>Today's special guest is Jen Spencer. She's the Vice President of Sales and Marketing at SmartBug Media. Today we're going to take a deep dive into Account-Based Marketing and let Jen expound on the topic from her deep expertise.</p>

Today's special guest is Jen Spencer. She's the Vice President of Sales and Marketing at SmartBug Media. Today we're going to take a deep dive into Account-Based Marketing and let Jen expound on the topic from her deep expertise.

Episode 64 - Jen Spencer

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 64 - Jen Spencer

Episode 64 - Jen Spencer