<p>Today, we have the illustrious Pam Didner. Pam is the author of not one but two books. <em>Effective Sales Enablement</em>, which is a must-read for anybody out there doing content marketing or sales enablement, as well as another book earlier on how you scale content marketing globally. She was the content strategist at Intel and did event marketing before that and marketing ops.</p>

Today, we have the illustrious Pam Didner. Pam is the author of not one but two books. Effective Sales Enablement, which is a must-read for anybody out there doing content marketing or sales enablement, as well as another book earlier on how you scale content marketing globally. She was the content strategist at Intel and did event marketing before that and marketing ops.

Episode 68 - Sales Enablement within Your Account-Based Marketing Program

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 68 - Sales Enablement within Your Account-Based Marketing Program

Episode 68 - Sales Enablement within Your Account-Based Marketing Program