This Outperform episode features Alison Chew, Acceleration Partners' Director of Partners & Innovation.

Alison shares her expertise on how you can connect Influencer Marketing with Affiliate (Performance) Marketing to close the loop on tracking, get top of funnel and bottom on funnel metrics and tell the whole story of how your influencer marketing campaign is performing. 

In this episode you'll learn about:

• How "influencers" and "affiliates" are defined
• What a micro-influencer is and how they are similar to and different from content affiliates
• Challenges and limitations to current approaches to influencer campaign tracking and measurement
• Some pitfalls to avoid when working with influencers and measuring the outcomes of your campaign
• What it means to pay influencers on a "performance plus" basis
• A unique program that makes it possible for brands to work with influencers via the performance model and get valuable top-of-funnel and bottom-of-funnel metrics

 

Learn more about Acceleration Partners and our Influencer Marketing capabilities at http://www.accelerationpartners.com/capabilities/influencer-marketing/.