This week on In the Drink, host Joe Campanale is joined by Ryan Looper, sales rep for T. Edwards Wines. Ryan explains what its like selling some of the best wine in the world and why he strongly believes that memorizing facts and reading sales sheet is no substitute for going to wine regions and meeting winemakers. From relationships to distribution, learn about the ins and outs of the sales world in wine. How can you find value by the glass in restaurants? Are wine lists getting too big? Tune in for a conversation on buying and selling wine today and hear Joe and Ryan taste some wines on air! This program was sponsored by Rolling Press.

“You can read a book and memorize facts all day long – but if you go to Burgundy and stand in Corton… it’s really something.” [8:00]

“One of the lost arts of sales is listening.” [4:00]

“I think there’s a lot of things happening in California that will make people very happy.” [26:00]

–Ryan Looper of T. Edwards Wines on In the Drink

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