In this episode I had the great pleasure of chatting to someone who I have known for about 25 years and has had a profound influence of cycling over the last 30 years. Uli Schoberer is the inventor of the first power cranks and founder of SRM. Since then SRM cranks have been considered the gold standard of power measurement and thus have been seen at world championships and in the pro-peleton for the last 25 years transforming our understanding of cycling performance. In the interview Uli gives as great historical account of the development of SRM right up to the most recent product the X-power pedals, SPD mountain bike pedals - the first mountain bike pedals to the market. Another first for SRM.