Beyond the Market

Episode 11 - Why losses hurt


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We’re wired to feel the pain from losing money more strongly than gains, this is how we as humans are wired. This is called called Loss Aversion. In this episode, we unpack what Loss Aversion is, how it impacts our investing and daily life, and what Loss Aversion means for your investing decisions.

From Daniel Kahneman’s experiments on the discovery of Loss Aversion to why just the thought of losing money is stopping people from investing and making long term wealth, this episode will help to understand this bias and become a better investor.

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Beyond the MarketBy Anthony Cotter