Your portfolio is not your personality.
In this episode of Beyond the Market, we dive into The Investor’s Identity Trap, all about what happens when ego, self-worth, and investing style get tangled together. When markets become loyalty tests, every price move feels like a personal verdict, green days = genius, red days = failure.
We explore why this is so dangerous for both your portfolio and your relationships. Identity-driven investing fuels confirmation bias, thesis drift, oversized bets, and online posturing.
Drawing on Jeff Bezos’s idea of “strong opinions, loosely held,” I break down how to stay convicted yet adaptable. We’ll call out the red flags from goalpost moving and averaging down to purity tests and creator extremism so you can spot these red flags in yourself and the content you consume.
If you’re serious about long-term investing, behavioural finance, and avoiding costly psychological traps, this episode is for you.
Don't forget to rate this episode 5 stars whereever you listen to this episode and find me @AnthonyCotterFinance on Instagram.