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Episode 11: Why This Hotel Marketer Loves GDPR (And You Should Too) w/ Lyn MacDonald
When we think of Digital Transformation Pioneers, we usually think of software pioneers and other “digital” businesses.
Hotels are anything but that.
Yet, behind the lovely experiences you get at the best hotels, there are mounds of data from thousands of transactions a day. This means that not even hotels can ignore the importance of digital transformation.
In this episode Lyn MacDonald, Group Marketing Director at MacDonald Hotels & Resorts, talks about how she worked with MacDonald’s IT team to get their data up to GDPR standards, as well as how data has enhanced the customer experience at the company’s 40 or so hotels.
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By JitterbitWhen we think of Digital Transformation Pioneers, we usually think of software pioneers and other “digital” businesses.
Hotels are anything but that.
Yet, behind the lovely experiences you get at the best hotels, there are mounds of data from thousands of transactions a day. This means that not even hotels can ignore the importance of digital transformation.
In this episode Lyn MacDonald, Group Marketing Director at MacDonald Hotels & Resorts, talks about how she worked with MacDonald’s IT team to get their data up to GDPR standards, as well as how data has enhanced the customer experience at the company’s 40 or so hotels.