In this episode of the Millennials in Print Podcast, the guys chat with Marcus Witte - West Coast Account Executive at Arandell Corporation. Tune in as they discuss Marcus's background, how he got into the industry, how his sales process has changed over the years, and what the industry needs to do to cater itself to a younger audience.
============================================================
Guest Details

Connect with Marcus: https://www.linkedin.com/in/marcus-witte-3430006/
============================================================
Show Notes

0:00 - 4:14: Intro & background
4:15 - 8:42: How Marcus got into the sales side of print
8:43 - 12:16: What Marcus enjoys most about working with catalog clients
12:17 - 14:05: What has changed in the sales process since the downturn in 2010?
14:06 - 17:22: How brands are being more strategic in their print marketing efforts
17:23 - 20:04: Addressing data & privacy concerns
20:05 - 22:38: Connecting new clients with internal subject matter experts
22:39 - 27:41: Biggest takeaways from COVID
27:42 - 29:48: Thoughts on getting more young people involved in the industry & final thoughts from Marcus
============================================================
Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]