Millennials in Print

In Episode #20 of the Millennials in Print Podcast, the guys chat with Brent Niemuth, President and Chief Creative Officer at J. Schmid. Tune in as they chat about the evolution of print, Humanity Marketing, and why the catalog is still a highly effective tool in today's marketing mix.

In this episode of the Millennials in Print Podcast, the guys chat with Tim Curtis (President/CEO, CohereOne) & Erik Martinez (Co-Owner/Executive VP, Blue Tangerine) who host the Digital Velocity Podcast together. Tune in as they chat about the current trends in digital marketing, the interoperability between print and digital marketing, and how brands can accommodate print growth in the current market.
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Guest Details

Connect with Tim: https://www.linkedin.com/in/timcurtisdcmp/
Connect with Erik: https://www.linkedin.com/in/erikmartinez/
CohereOne website: https://cohereone.com/
Blue Tangerine website: https://bluetangerine.com/
Digital Velocity Podcast: https://www.digitalvelocitypodcast.com/
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/
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Show Notes

0:00 - 8:45: Intro & background
8:46 - 12:29: Why Tim & Erik have stayed in marketing
12:30 - 19:51: The interoperability between print and digital
19:52 - 30:22: What the traditional print sales person looks like and how that might be changing in the next 5-7 years
30:23 - 35:13: How media buyers manage their spend
35:14 - 44:34: What to expect from upcoming data privacy legislation
44:35 - 52:56: How to approach the attribution conversation in print
52:57 - 55:58: Accommodating print growth in the current market
55:59 - end: Final thoughts from Tim and Erik
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In this episode of the Millennials in Print Podcast, the guys sit down with Hamilton Davison, President and Executive Director of the American Catalog Mailers Association. Tune in as they chat about all the latest in the world of postage, who the ACMA is, their current projects out in Washington DC, and the upcoming ACMA Forum.
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Guest Details

Connect with Hamilton: https://www.linkedin.com/in/hamiltondavison/
ACMA's website: https://catalogmailers.org/
Register for the ACMA Forum: https://catalogmailers.org/58005-2/
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/
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Show Notes

0:00 - 2:52: Intro & background
2:53 - :7:55 Who the ACMA is and how they work with the print industry
7:56 - 9:10: How Hamilton got involved in the political scene
9:11 - 14:57: What's going on in the postal world right now
14:58 - 16:10: What the Postal Service plans to do with their rebalanced funds
16:11 - 20:38: Postal rates and the power of catalogs and print
20:39 - 24:20: The size and scale of the Postal Service
24:21 - 29:09: The current Postmaster General and his plans for the future
29:10 - 33:55: The agenda for this year's ACMA Forum and how to sign up
33:56 - 36:29: What the ACMA is doing in DC in regards to data privacy
36:30 - 40:41: Millennial engagement with print
40:42 - 44:46: What today's print buyers look like
44:47 - end: Final thoughts from Hamilton
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In this episode of the Millennials in Print Podcast, the guys chat with the new CEO of JPS Graphics Hunter Johnson. Tune in as they discuss what it's like to work in print after working in other industries first, who JPS Graphics is and the verticals that they serve, and why more printers need to take advantage of social media and content marketing.
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Guest Details

Connect with Hunter: https://www.linkedin.com/in/hunterdjohnson/
JPS Graphics website: https://www.jpsgraphics.com/
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/
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Show Notes

0:00 - 3:25: Intro & background
3:26 - 7:27: Hunter's experience before print and what knowledge he brought into the industry
7:28 - 11:10: How JPS is embracing new technologies
11:11 - 13:22: Why marketing is the best way to sell
13:23 - 17:16: What differentiates JPS from its competitors in the book printing space
17:17 - 18:49: Today's changing print buyer and how to add value to that relationship
18:50 - 22:05: Hunter's transition to Chief Executive Officer
22:06 - 27:09: How Hunter and JPS groom their staff for growth in the organization
27:10 - 32:05: Hunter's strategies for effective recruitment and hiring
32:06 - end: Final thoughts from Hunter
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In this episode of the Millennials in Print Podcast, the guys chat with Brendan Wilson, Territory Sales Manager at Rolland Paper. Tune in as they discuss young people in the industry, Rolland's niche in the paper manufacturing industry, and what it's been like managing customer relationships the last few years.
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Guest Details

Connect with Brendan: https://www.linkedin.com/in/brendan-wilson-3206a038/
Rolland's website: https://www.rollandinc.com/
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/
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Show Notes

0:00 - 2:40: Intro & background
3:30 - 5:45: Brendan's transition from marketing to sales
5:46 - 8:00: Rolland's niche in the paper manufacturing industry
8:01 - 11:01: Rolland's growth verticals in sustainability
11:02 - 14:22: The education component on sustainability in the print and paper industries
14:23 - 18:00: The need to be flexible and adaptable the last few years during COVID
18:01 - 19:49: What it's like working at an organization owned by private equity
19:50 - 22:20: Customer relationships in 2022
22:21 - 23:52: How Rolland has worked through the labor shortage
23:53 - 33:40: Getting more young people involved in the industry
33:41 - end: Final thoughts from Brendan
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In this episode of the Millennials in Print Podcast, the guys chat with Dareis French, Sales/Marketing at Best Graphics Group. Tune in as they talk about Dareis's background, his path from production floor to office, and what it's like working on the equipment sales side of print.
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Guest Details

Connect with Dareis: https://www.linkedin.com/in/dareis-french/
Best Graphics Group website: https://bestgraphics.net/
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/
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Show Notes

0:00 - 3:55: Intro & background
3:56 - 6:00: What Best Graphics does and the type of equipment they sell
6:01 - 7:57: What 2021 looked like for Dareis and the Best Graphics team
7:58 - 10:33: Who Best Graphics sells to and what their client base looks like
10:34 - 12:58: How the global supply chain is affecting their business
12:59 - 15:08: How tuned in the Best Graphics team is to all the ongoing disruptions in print
15:09 - 17:37: What the transition from production floor to office was like for Dareis
17:38 - 19:12: What Dareis's territory and sales generation process looks like
19:13 - 23:02: What it takes to sell and market towards Millennials
23:03 - 28:09: What Dareis and Best Graphics are forecasting for 2022
28:10 - end: Final thoughts from Dareis
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In their first episode of 2022, Jake and Alex recap all the industry insanity from 2021 including paper supply challenges, postage increases and the labor shortage, and also provide an outlook on 2022 from an industry perspective as well as the future of the Millennials in Print Podcast.
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Arandell Catalog

Grab your copy of the Arandell catalog here: https://arandell.com/catalog/
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Show Notes

0:00 - 0:50: Introduction to the episode
0:51 - 2:50: Biggest factors that influenced 2021's craziness
2:51 - 4:30: How digital advertising is going to change in 2022 for retail brands
5:09 - 6: 53: The economics behind the current challenges with paper supply
6:54 - 8:06: How 2021's challenges are going to affect the industry going forward
8:07 - 9:59: What the response from retailers has been to these industry challenges
10:00 - 14:24: Exploring the lack of industry response to postage increases in 2021
14:25 - 17:30: Discussing the labor shortage
17:31 - 19:39: What we're expecting in 2022
19:40 - 22:20: What print customers are expecting in 2022
22:21 - 24:58: What are companies doing to prospect when they're so busy
24:59 - end: What we're doing with the podcast going forward
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In this episode of the Millennials in Print Podcast, the guys chat with Jeff Landherr - Production Supervisor in the pressroom at Arandell. Tune in as they chat about working in a web offset printing facility, how Jeff originally started in print, the incorporation of technology into print, and what Jeff looks for in young people when promoting from within.
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Guest Details

Connect with Jeff: https://www.linkedin.com/in/jeff-landherr-65598857/
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Show Notes

0:00 - 4:23: Intro & background
4"24 - 5:55: Working in the pressroom before the integration of technology
5:56 - 7:39: Jeff's career path to supervision
7:40 - 9:51: Difference between 1st pressman and 2nd pressman roles
9:52 - 14:05: Munsell Color Test & necessary skills to be a pressman
14:06 - 15:07: Analog to digital: what the process was like
15:08 - 17:06: How important tech skills are in the pressroom today
17:07 - 19:25: What Jeff looks for in young people when promoting from within
19:26 - 21:36: Why Jeff has stayed at Arandell for 33+ years
21:37 - end: Final thoughts from Jeff
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]

In this episode of the Millennials in Print Podcast, the guys chat with Marcus Witte - West Coast Account Executive at Arandell Corporation. Tune in as they discuss Marcus's background, how he got into the industry, how his sales process has changed over the years, and what the industry needs to do to cater itself to a younger audience.
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Guest Details

Connect with Marcus: https://www.linkedin.com/in/marcus-witte-3430006/
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Show Notes

0:00 - 4:14: Intro & background
4:15 - 8:42: How Marcus got into the sales side of print
8:43 - 12:16: What Marcus enjoys most about working with catalog clients
12:17 - 14:05: What has changed in the sales process since the downturn in 2010?
14:06 - 17:22: How brands are being more strategic in their print marketing efforts
17:23 - 20:04: Addressing data & privacy concerns
20:05 - 22:38: Connecting new clients with internal subject matter experts
22:39 - 27:41: Biggest takeaways from COVID
27:42 - 29:48: Thoughts on getting more young people involved in the industry & final thoughts from Marcus
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Where to Follow Us

Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: [email protected]
Connect with Jake: [email protected]