In this episode of the Millennials in Print Podcast, the guys chat with Jim Taugher - CEO/Executive Creative Director at CI Design and Host of The Connector Podcast. Tune in as Jim and the guys chat about Jim's career, his past experience in the print industry, how Jim's clients incorporate print into their marketing strategies, and the story behind the creation of the Arandell Catalog (which you can grab here if you're interested).
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Guest Details

Connect with Jim: https://www.linkedin.com/in/jimtaugher/
CI Design's Website: https://cidesigninc.com/
The Connector Podcast: https://www.youtube.com/watch?v=8kAEBrlwY2c&list=PLFZVT-JLswfsrIS2kJyHZ9yblMuWxeolV
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/
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Show Notes

0:00 - 4:20: Intro & background
4:21 - 9:17: The COPE Method & the importance of marketing medium selection
9:18 - 13:19: What it takes for printed pieces to impress in today's digital world
13:20 - 15:29: How CI Design sees their clients using print
15:30 - 17:28: How new privacy laws are affecting CI Design's digitally-focused clients
17:29 - 19:01: How brands can utilize longer form mediums to tell their brand story
19:02 - 25:49: The story behind the creation of the Arandell Catalog
25:50 - 30:10: How Jim educates younger employees in the digital space about print
30:11 - 33:51: Jim's podcast, The Connector Podcast
33:52 - end: Final thoughts from Jim
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Connect with Alex: [email protected]
Connect with Jake: [email protected]