If you’re trying to generate revenue and grow your company you probably already figured out you can’t do everything you want to do when you want to do it. This means you have to make difficult decisions on prioritizing projects, initiatives, and investments. But do you know if you’re prioritizing properly? Do you work on marketing or sales first? Do you invest in marketing to customers or do you try to generate new customers? If you prioritize incorrectly, you’ll see poor performance. In this episode we’ll discuss how to prioritize, prioritization methodology, and how to sequence your initiative so they build on each other instead of blocking forward progress. What we’ll cover in the show –

· What comes first, marketing, sales, or customers service improvements

· Why it's different at every company

· Prioritization methodologies that will help you make solid decisions on what to do and when

· How frequently you should evaluate priorities and make changes

· What signals help you decide what gets attention and when