September 05, 2023

Episode 110 - Delivering successful research projects: What legal marketers need to know

24 minutes

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for professional services marketers.

Simon Hayhurst, Director of Hayhurst Consultancy, a B2B market research consultancy, joins the series to share his invaluable insights on how legal marketing and business development professionals can get their research projects off the ground, as well as how to avoid the common pitfalls and drive strategic decisions.

Simon and Charlie explore:

The first step to successfully getting a research project off the ground

The most common pitfall marketers make when designing a questionnaire and writing the survey questions

How marketers should approach profiling and identifying the right people to survey to give them the information they need

The importance of having a hypothesis about the audience you intend to survey

The key considerations marketers should be thinking about when it comes to analyzing the findings of a survey

How marketers should approach presenting their research findings externally

Top tips for professional service marketers undertaking a research project

...more

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By Passle

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September 05, 2023

Episode 110 - Delivering successful research projects: What legal marketers need to know

24 minutes

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for professional services marketers.

Simon and Charlie explore: