The McMethod Email Marketing Podcast

Episode #110 – Jon Ferrara on The Importance of Relationships and Social Media In Business Today (turn contacts into gold)


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Jon Ferrara is like the Thomas Edison of online marketing.
He loves relationships, he loves to teach, and he’s invented some killer softwares.
In this world that is becoming more and more over-communicative,
Where we all struggle with nurturing relationships and scaling our careers at the same time,
Jon has taken this convoluted communication,
and is making it all make sense.
How else are we supposed to scale, maintain, and grow our relationships (let alone profit from them)?
Jon has created an answer to this problem,
Because where we are limited,
Technology can provide solutions..
Leave it to the guy who invented the CRM (he built the very first CRM called Goldmine).
Jon is taking the charge in relationships/business with Nimble, his social sales and marketing platform that helps entire companies scale with use of their relationships.
On this episode, we get into the nature of relationships,
And how to use them to grow your business,
Through strategic social media management,
That let’s you scale BIG,
While controlling each and every social platform with ease.
Jon also goes into detail about his exciting new platform that I just had to sign up for during the show.
Couldn’t hold off.
Get ready to be exciting too, when you learn how to nurture your most valuable relationships in various ways, with software or not.
 

In this episode, you’ll discover:

* why social media is more than just a social networking platform
* Jon’s daily routine that sheds light on how he keeps up with his social networking and keeps all his relationships strong at the same time (not an easy thing to do)
* a super-networking-technique that creates very positive responses to anyone you do it to (from friends to acquaintances, this trick works)
* The Dunbar Limit – the limit on number of connections humans can realistically maintain (his software helps you maintain thousands)
* the best way to grow in today’s over connective and over communicative world (something very hard to do today)
* how the world is a small place, and how that is changing the way business is conducted (relationships are growing more and more important than ever)
* that vital importance of “top-of-mind” and how to stay there (no one cares about how awesome your product is.. they care about themselves)
* why you need to pay attention to the Relationship Big Three: contacts, calendar, communication (and why you need to use all your social platforms and communication outlets together)


Mentioned:

* Zig Ziglar
* Goldmine
* Salesforce
* Nimble
* Jon’s Twitter

Intro and outro backing music: Forever More by CREO
 
Raw transcript:
Download PDF transcript here.

It’s John McIntyre here the autorespoder guy. I’m here with John Ferrara.
Now John is the founder of Nimble, which is as far as I understand, it’s a social
CRM .it brings in all the data from every platform, like LinkedIn, twitter, email,
all the different sites out there. Someone might have a social profile on
apparently, I think, even blogs, because I just jumped on the family out there and
I was like oh I know a bit about you.
...more
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The McMethod Email Marketing PodcastBy The McMethod Email Marketing Podcast