In Episode 111, Peter O’Malley and Ciaran O’Brien unpack one of the most important issues sellers face during a sales campaign: the difference between genuine buyer feedback and agent conditioning. They explore how some agents win listings with overblown price expectations, then try to walk vendors back through negative commentary, and how sellers can spot the difference. It is a practical conversation about pricing, trust, market shifts, and the questions every vendor should ask before signing with an agent.

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