Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal marketing success. 

Today’s guest joins the CMO Series to discuss her unique process and the success stories and learning she has taken from taking a campaign approach to content marketing. Ed Lovatt is lucky to welcome Ashley Horne, Chief Marketing Officer at Womble Bond Dickinson (US) to the CMO Series to discuss this very topic.

​Ashley and Ed explore: 

• The traditional approach to content marketing at Womble Bond Dickinson