The McMethod Email Marketing Podcast

Episode #112 – Shane Melaugh on High Level Strategic Conversion Optimization and His New Software Thrive Leads


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Get ready for an insightful episode.
What started as a conversation about Shane’s stellar new list building and split testing tool, Theme Leads software,
…turned into a deep conversation about entrepreneurship,
… Life,
And beneficial high-level business mindsets.
Shane Melaugh and I cover a lot of implementable topics on this one: lead gen, optimization, copywriting, wordpress softwares, and much more.
Like many hard working entrepreneurs out there,
Shane has survived with hard work (he even has a formula for getting greuling work finished easier).
So with his hardworking strategy,
..plus his smart intuition,
Shane and Thrive Leads, are proof that hard work pays off.
From finding true passion along his journey,
To dealing with big money and pricing services correctly,
Shane is an experienced entrepreneur that talks as much about mindset and life philosophy,
As he does practical actions you can take right now in your business.
Listen in for some great insights taken from the guy whose just released one of the better email list generating and optimizing softwares out there today, Thrive Themes.
 

In this episode, you’ll discover:

* how to get so good at something, people can’t ignore you (even if you have a tough time learning that skill)
* why the best things in life involve pain and struggle 
* why a mailing list is the most valuable asset you have if you’re an online business (and how to best test and optimize it)
* why exit intent is a commonly used tool that marketers are employing in their campaigns to present offers (and how it’s not actually necessary)
* that as entrepreneurs going at it solo… we undervalue our work all the time (look into the real value you provide when assessing your prices)
* how to validate enticing offer ideas before crafting them (and build a list of buyers at the same time to benefit your launch)
* the exciting fact there is always a market for however high you price your stuff
* why your perception on money and will change when you start to make more money, and the advantages it gives you to snagging high value clients
* how to create tailored offers to different segments of your audience (learn what’s more important when optimizing your separate segment funnels
* how optimizing and split testing goes only as far as the relevant incentive offered (nail down a targeted offer before you start to optimize)
* the trick to getting a 5x increase in your conversion rate and its massive payoff potential (you’ll never get this from tweaking a headline)


Mentioned:

* Thrive Leads
* Andre Chaperon
* So Good They Can’t Ignore You
* Bounce Exchange
* Buffer App
* Optimize Press
* Shane’s Blog

Intro and outro backing music: Forever More by CREO
 
Raw transcript:
Download PDF transcript here.

It’s John McIntyre here, the autoresponder guy. I am here with Shane Millah.
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The McMethod Email Marketing PodcastBy The McMethod Email Marketing Podcast