We know, we know—it's April 1 and we usually only release episodes on Tuesdays. However, this isn't a joke episode. Tales of the Cocktail Foundation really does want your help on an important research project.

The TOTCF began studying the relationship between bartenders and brands last year. Now, they're partnering with IWSR, Drinks Market Research to dive even further into this topic.

Bar professionals who are interested in contributing to this project can do so very easily by completing a short survey (it should only take about 5 minutes). As a bonus incentive, two $100 Amazon gift cards are up for grabs. Hit the link below to learn more and take the survey by April 8. Cheers!

Link to Survey: https://talesofthecocktail.org/iwsr-drinks-market-analysis/