When Dan Ferrari quit his corporate job to declare his new life as a freelance copywriter,
..he took a big chance.
A necessary risk to break through to the next level in life of course…
But he didn’t know what would happen,
He went all in anyways, freelancing his way up the ranks.
Starting at small-time and severely underpaid jobs (we all have to start somewhere right?),
To busting out email autoresponders, long form sales letters and tripwire funnels for an established internet marketing company, The Motley Fool.
Dan Ferrari made it through the Copywriter’s Gauntlet,
Proved his worth,
And now works for arguably the best marketing company out there that’s been accumulating loads of useful data from their clients since 93′.
What this means for Dan is that he gets to be a part of this all,
A part of something that many would pay to learn from.
Yet Dan is the one getting paid now.
Learn the best high-level strategies that top marketers are implementing today from Dan in this episode.
We get into some very fun email marketing and sales funnel related conversations.
You are bound to come away with some big “Ah ha” moments.
And will be wanting to get these implemented in your business sooner than later.
In this episode, you’ll discover:
* how everyday can be new and exciting in the right job, even it if is a job (with the freelancing-freedom-craze going on.. know that a job can be a dream come true too)
* Dan’s recency versus familiarity formula that creates way higher conversions on sales funnels
* when to come in with higher priced product offers for all your warm leads (learn the art of pitching within autoresponders)
* why getting a click on the very first email is a strong indicator of this person’s commitment down the line (and how to make sure you get more of those first email clicks)
* how to handle people that don’t buy after going through your trip-wires within your sales funnel (and easy trick to pick up conversions from these non-buyers)
* the perfect time to drop in that SOS Andre Chaperon style email series in your sequence
* why you really ought to have more than just one or two or even four products (the real money comes in the back-end products that you’re not even promoting up front.. a recipe to explode your customer LTV)
* the simple technique that will get you to outbid all your competitors with PPC
Mentioned:
* FerrariMedia.com
* The Motley Fool
* Andre Chaperon
* Perry Marshall
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
It’s john McIntyre here, the auto responder guy. I’m here with Dan Ferrari. Dan has a really interesting story and it is funny, coz we started chatting. It was in Feb 2014, he replied to one of my emails about Phillipines, he was living in Hawaii at that time, surfing, he was just getting into copy-writing. He is working for one of the biggest publishing companies online. He has exhilarated his carrier really quickly. Now I do my own thing. Dan took a copywriting skill and took it in a different direction…less than 18 months which is really impressive. Today we get him on,