The Thought Leadership Project

Episode 114: Alex Su Returns to the Pod


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Alex Su is back on the pod! Jay, Tom, and Alex cover lots of ground in this episode, including:

  • Why Alex started a newsletter on Substack

  • Differences between LinkedIn and Twitter

  • Business development advice for lawyers

  • How Alex comes up with ideas for memes

  • Developing an audience feedback loop

Reading & Resources

  • Connect with Alex Su on LinkedIn and follow him on Twitter, Instagram and TikTok

  • Subscribe to Alex’s Substack newsletter Off the Record

  • Connect with Jay on LinkedIn

  • Connect with Tom on LinkedIn

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Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

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The Thought Leadership ProjectBy Jay Harrington & Tom Nixon

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